As preparations for the 2015 Cricket World Cup, the officials of organizing committee of the tournament were nominated. John Harnden was named as chief executive, James Strong was named as chairman, and Ralph Waters was named as the deputy chairman of the Organizing Committee.
The World Cup has grown as a media event with each tournament. The International Cricket Council has sold to ESPN Star Sports and Star Cricket the rights for broadcasting of the 2015 Cricket World Cup for a whooping price of US$ 2 billion. With some 800 million of viewing audience in Asia alone out of total viewing audience of 953 million people, the tournament is seen as a great potential. According to Strong, the Local Organizing Committee (LOC) wishes to make the tournament the most fan-friendly event of its kind and want to take cricket to a wide range of communities throughout Australia and New Zealand.